Lustica Bay

Lustica Bay set out to become a world-class waterfront community — but a destination is more than buildings. Luxury DNA was brought in to breathe life into the project, crafting concepts and experiences that would engage residents, attract visitors, and express the brand’s lifestyle vision with emotional depth and seasonal rhythm.

We developed and launched a series of high-impact activations:

-A healthy café combining organic food, functional beverages and sensorial design

-A new beach club transforming a bare stretch of coastline into a social anchor

-A transparent geodesic winter dome that became a Christmas market and winter lounge, driving a 30% increase in off-season traffic

-A series of full moon parties, blending curated ambiance, signature cocktails, and live performances to create unforgettable brand moments

Each concept was tailored to the brand’s DNA and delivered with precision — from strategic concepting and design direction to operational setup and team training. We turned underused spaces into vibrant touchpoints and elevated Lustica Bay’s narrative from property development to living, breathing destination.

The result: increased engagement, international visibility, and a stronger emotional connection with guests and residents alike.